It’s a common trap when business owners strive for more new clients, they often spend so much time trying to bring in these new clients with only a certain percentage signing up.It’s not a secret that obtaining new clients are more expensive than upselling to the existing ones, and this is why we recommend looking into developing an upselling strategy that can work with your current clients, helping to convert them into bigger spenders in your business.
The beauty of helping your current clients learn about other services or products they could have is that they are already sold on your business. You also don't have to build a trusting relationship, as they are already working with you and trust your business. The final benefit? It literally costs you nothing. You don't have to spend huge amounts of time, and money on marketing, targetting new clients, or trying to build those relationships over days, weeks, or even months, to get them to sign up to your service.The most important part of this strategy is that you have to listen to your current clients, to develop the correct services or introduce them to the other products that would work for them, based on what they are saying.
Schedule regular calls, or simply have a client journey in place, that you or your team contacting your client database in regular intervals, will be able to upsell with.
