When you run a business, you will be able to see the best and potentially worst clients you have who use you - with this knowledge you really can develop a strategy to help you build your profits.
With this insight, you can not only ensure you invest time in your VIPs, encouraging them to continue to pay you for your products or services, but you can also spot what their traits are, to help you market to more potential clients who will want to pay you in the way your best clients do.Many marketers use the "avatar" analogy, which is essential to helping businesses to find the best clients for their offering.
With these key traits in mind, you can easily discover who is the best potential client for you, what they respond to, and where they hang out to help you effectively invest in the best marketing & networking.You can also begin to discuss exiting the clients that are not making you enough profits. This may feel counterintuitive, but consider the money it is costing you working for clients that do not pay you enough, on time, or value you. With this time saved from exiting these clients, you can work with more of the VIP clients - this means more profits and enjoyment for you.
