Small Business Tips for New Entrepreneurs

December 1, 2022

Confusion and uncertainty.

Starting a new business is the best thing you could do for yourself. Especially nowadays with access to vast solutions that can facilitate running your business smoothly. At first, you are usually highly focused on your core product or service that you tend to omit other key factors that are detrimental to the success of your small business. 

Marketing and Social Media

No matter what you are doing, you need to have a social media presence. You need to share what you are doing with the billions of users worldwide. And that’s not just for the sake of sharing. Your social media is key when positioning your brand. You can start by identifying who your target audience is, what their needs are and how your business fills that gap. Once you do, make sure to communicate that effectively and consistently on various social media platforms. 

One more benefit is that your audience and followers on social media can one day turn into your clients. Additionally, your existing clients can also be advocates of your product/ service on social media. So, put simply, be active on social media!

Customer Relationship Management 

Customer Relationship Management or CRM isn’t just software to store the data of your current and prospective clients. You need to master the art of ensuring that your clients are happy. Happy clients are not just good for business, they are great for business. Happy clients can talk greatly about your business and can recommend your products or services to their peers. Clients that are satisfied with your product or service are integral to your business. 

So here are some things that you could do to ensure that your clients are happy. Have routine client feedback checks. Once a complaint has been made, make sure to address it and resolve it immediately. And don’t shy away from asking what could have been done better.

Network, Network, Network

You probably came across this famous sentence before: “Your network is your net worth”. And actually, research has baked up this popular sentence. It was evident that your salary is the average of your 5 closest peers! If that’s not enough for you to network, here are some more benefits: 

 Networking opens up plenty of opportunities. No matter who you network with, you will always learn something new or at least see things from a new perspective. You will gain insights into how other people run their businesses, what their strategy is and what they do to ensure that their clients are satisfied. 

Build a Financial Forte 

Your business and any business in the world need to have a sturdy financial foundation in order to succeed. You must aim to be compliant with HMRC guidelines, and you seek to fully understand your tax liabilities. What better way to build a solid financial foundation than work hand in hand with a professional accountant? 

Accountants are key individuals in every business no matter how big or small. They are able to help you understand your financial position at any point in time and make informed business decisions. Additionally, accountants can help you design a strategic business plan that will take your business from where it is now to where you want it to be. 

Do you need an accountant? Hop on a quick discovery call to learn more about our services and how we can help your business thrive!

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